I'm all up for controversial, shock factor induced ad campaigns and a bit of old dirty grunge and rock n roll, but the question comes to mind- How much grunge is TOO grunge?
"The GUESS ad campaign...Too grungy?"
Grunge is a pretty hard look to pull of properly in heavy doses without looking like a street tramp who's been sleeping with Amy Winehouse for too long.
How do you do grunge properly?
Start off small, mix a few bits and bobs together and work your way up. It's another personality you have to take one- it's not something that you can throw on one morning after being in floral all week and be able to work it.
1. Add some leather.
2. Get your dark side on
3. Add some 'tude.
And if you want to go all the way- ...Executed perfectly.....
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